Clicks, Discontinuities, and Firm Demand Online

Clicks, Discontinuities, and Firm Demand Online

The market values of online platforms, such as Yahoo, stem from their ability to monetize the clicks they generate for firms advertising on their sites. We exploit a unique dataset on clicks from one of Yahoo’s price comparison sites to estimate the determinants of clicks received by online retailers. We find that a firm enjoys a 60% jump in its clicks when it offers the lowest price at the sit...

DEMAND STRUCTURE AND FIRM BEHAVIOR 1 Not so Demanding : Demand Structure and Firm Behavior

Clicks vs. Bricks in the Emerging Online Financial Services Industry

The emergence of electronic commerce raises important questions about the building and leveraging of legitimacy for both practitioners and scholars of strategy. New entrants’ click-and-mortar or click-and-click business models are challenging the legitimacy of large and mature brick-and-mortar incumbents. The implications of this challenge for the financial services industry—as for many other i...

Clicks Pattern Analysis for Online News Recommendation Systems

The NewsREEL challenge provides researchers with an opportunity to evaluate their news recommending algorithms live based on real users’ feedback. Since 2014, participants evaluated a variety of approaches on the Open Recommendation Platform (ORP), yet popularitybased algorithms constitute the most successful ones. In this working note, we chronologically describe our participation in NewsREEL ...

Online Auction Demand

Online Auction Demand Online auctions represent a sizable and growing sector of the retail economy. As a result, there has been a proliferation in auctions research in recent years. However, few empirical papers consider the role of the seller in shaping the demand for auctions, a point we seek to redress. Sellers are an important component of the auctions environment because their listing beha...